Imagine a world where every driver is fully engaged and focused on the road, and where families don’t have to endure the heartbreak of losing loved ones to distracted driving crashes.
Watch the Just Drive Simulator in Action
Step inside the experience that’s changing how people learn about distracted driving.
Developed by The Kiefer Foundation, the Just Drive Simulator is an immersive virtual reality experience designed to educate participants on the real-world consequences of distracted driving without the real-world risk.
In this full demo, you’ll see the complete journey, including:
• Welcome and orientation
• Pre-experience survey
• Scenario selection
• All three immersive driving scenarios
• Post-experience reflection
• Final safety message and commitment
The Just Drive Simulator allows users to safely experience how quickly distraction can lead to a crash, wreck, or collision, reinforcing the importance of staying focused behind the wheel.
Designed for educators, injury prevention specialists, driver education programs, and safety advocates, the Just Drive Simulator is a powerful tool to spark conversation, shift behavior, and ultimately save lives.
🚗 Distraction is impairment.
📵 Every decision behind the wheel matters.
See What Teens Are Saying
Real reactions. Real impact.
Watch how teens engage with the Just Drive Simulator and experience firsthand how quickly distraction can lead to a crash. From the moment they step in, students are fully immersed in realistic scenarios that demand their attention and decision-making. This isn’t just something they hear about—it’s something they actively experience, creating a deeper level of awareness from the very start.
As participants move through the simulator, their reactions tell the story. They come face-to-face with the consequences of distraction in a way that feels immediate and real. The experience captures attention in a way traditional methods can’t, sparking authentic reactions and meaningful conversations that continue beyond the moment itself.
The Just Drive Simulator brings the risks of distracted driving into sharp focus through immersive, hands-on learning. Participants don’t just absorb information—they internalize it. What begins as engagement quickly becomes understanding, and that understanding leads to more thoughtful, intentional choices behind the wheel.
Virtual Reality Scenarios
All three immersive scenarios—Daytime Highway, Nighttime Rural Road, and School Drop-Off—are included with every Just Drive Simulator at no additional cost. Each environment is designed to reflect real-world driving conditions where distraction can quickly become dangerous. Together, they offer a well-rounded experience that highlights how risk can appear in different settings and situations. We are continually working to enhance and expand our scenarios to keep the experience relevant, impactful, and engaging.
Daytime Highway
Highway driving demands full attention, but it’s often where drivers feel most tempted to multitask. Experience a typical highway drive that reminds us there’s no “safe” moment to look away.
Nighttime Rural
Low visibility. Unexpected curves. Unsafe decisions. It’s a reminder of the role passengers play, not only in their potential to distract the driver, but in their ability to prevent a crash.
School Drop-Off
A routine school drop-off turns tragic when everyday distractions go unchecked. Watch how one distracted driver causes a deadly chain reaction.
What to Know Before You Step Inside
Quick Timeline
Each scenario lasts about 4–6 minutes. The full experience, including surveys and pledge, takes 10–12 minutes total.
Ease of Use
The Just Drive Simulator is simple and intuitive. Your experience is guided by a virtual emcee.
Power Options
The headset is fully rechargeable and works without an internet connection or outlet while in use.
Crash Aftermath
You’ll have a chance to replay the scenario and see how safer choices could have changed the outcome.
Order the Just Drive Simulator
Self-Funded Organizations
Deliver life-saving lessons with our Just Drive distracted driving simulators. Perfect for organizational safety training, driver’s education, and school health classes. Provide an engaging experience that helps participants understand the real consequences of distraction.
Organizations Seeking Donations
With help from local businesses, organizations, or generous community members, your organization can bring a Just Drive distracted driving simulator to your drivers and make a lasting impact.
Become a Sponsor
Help bring life-saving education directly to your community. As a sponsor, you can fund a school or organization on our waitlist, or support a partner you care about most. Your investment creates hands-on experiences that change behavior and prevent crashes before they happen.
Your Journey Through the Just Drive Experience
An immersive, step-by-step journey from first interaction to lasting impact.
Every step of the Just Drive Experience is intentionally designed to educate, engage, and inspire safer choices behind the wheel. This interactive journey map walks you through what participants see, feel, and learn at each stage of the process. From the initial welcome and orientation to the pre-survey, simulation experience, and final reflection, each component builds on the last to create a meaningful and memorable experience. Along the way, participants are encouraged to think critically about their habits and the real-world consequences of distraction. The experience doesn’t just end when the headset comes off. It carries forward through a personal commitment to safer driving.
Click on each stage of the journey to explore how it all comes together.
Just Drive Simulator Journey Map
Click through each section to learn more about what participants experience at every point along the way.
Welcome and Orientation
Meet your virtual safety emcee, who will guide you through the experience and explain what to expect. This introduction is designed to help you feel comfortable, confident, and prepared before entering the simulation. Your emcee will walk you through how the experience works, what you’ll encounter, and how to navigate each step along the way.
More importantly, this moment sets the tone for why this experience matters. You’ll be reminded that every person has a role to play in keeping our roads safe, not just drivers, but passengers too. If something feels unsafe, you have both the right and the responsibility to speak up. This experience is about awareness, empowerment, and making choices that can help prevent crashes and save lives.
Pre-Survey
Answer a few quick questions to capture your current driving habits and how you perceive distraction risk. Before entering the simulation, you’ll complete a brief pre-survey made up of five questions, each pulled from a larger question bank designed to assess areas like risk perception, avoidance behaviors, bystander willingness, attitudes, and fact-based knowledge.
The same five questions will appear again after your experience, allowing you to reflect on how your perspectives may shift. Because questions are randomly selected, each session may present a slightly different set, helping to build a more complete picture over time.
Choose & Experience Your Scenario
Select from one of three immersive environments—Daytime Highway, Nighttime Rural Road, or School Drop-Off—and step into the moments leading up to a distracted driving crash. Each scenario places you behind the wheel in a realistic setting where everyday distractions begin to compete for your attention.
As the experience unfolds, you’ll see how quickly a momentary lapse in focus can escalate into a life-changing event. After the crash, you’ll have the opportunity to rewind and explore how different choices could have changed the outcome. This hands-on experience is designed to move beyond awareness and create a lasting impression, helping you recognize risks in real time and understand the impact of the decisions you make behind the wheel.
Post-Survey Reflection
After completing the scenario, you’ll take a short post-survey to process how the experience impacted your mindset, behaviors, and willingness to speak up as a passenger. This survey includes the same five questions you answered before the simulation, giving you the opportunity to reflect on any changes in your perspective.
By comparing your responses, you can see how your understanding of risk, your habits, and your attitudes may have shifted in just a short amount of time. This moment of reflection is a key part of the experience, helping to turn what you saw and felt into something more meaningful and personal.
Learn & Commit
Explore distracted driving statistics and sign the Just Drive Pledge to commit to safer, more focused driving. After experiencing the simulation, this step reinforces what you’ve seen with real-world data that highlights the true impact of distraction on our roads.
You’ll gain a deeper understanding of how common distracted driving is, how quickly it can lead to a crash, and the consequences that follow. This added context helps connect the experience to real-life situations happening every day.
You’ll then be invited to take the Just Drive Pledge, making a personal commitment to stay focused, avoid distractions, and speak up when something feels unsafe. This moment is about turning awareness into action and choosing to be part of the solution.
Final Safety Message
Your emcee closes with a reminder that you hold the power to prevent crashes—every time you choose to Just Drive. This final moment reinforces the key message that safe driving is a choice, and one that has the ability to protect not only your life, but the lives of everyone around you.
It’s a powerful conclusion that ties together everything you’ve experienced, from awareness to reflection to action. You’ll leave with a clear understanding that distraction is preventable and that small decisions behind the wheel can have lasting consequences.
The message is simple, but meaningful: stay focused, stay present, and always choose to Just Drive.
Coming Soon: The Just Drive Data Dashboard
Measure the Impact. Strengthen the Mission.
Take a tour of the Just Drive Data Dashboard and see the real impact of your efforts in action. Included at no additional cost with every Just Drive Simulator, the dashboard gives you access to meaningful, easy-to-understand metrics that help tell your story and demonstrate outcomes.
Whether you’re reporting on a grant, evaluating program effectiveness, or simply tracking engagement in the field, the dashboard serves as your central hub for performance insights. Monitor key data points like total headsets managed, number of sessions completed, total playtime, and average session duration. You can also track participant engagement through completed pledges and see how often crashes occur across each scenario.
Dive deeper into pre- and post-survey results to better understand shifts in awareness, attitudes, and behaviors. When you need to share results, export custom CSV reports to support presentations, reporting, or stakeholder updates. This is more than just data—it’s a powerful tool to measure progress, prove impact, and drive meaningful change.
Inside the Pre- and Post-Survey Experience
Designed to Measure Awareness, Attitudes, and Behavior Shift
The Just Drive pre- and post-survey process is designed to capture how participants think about distracted driving before and after the simulation experience. Each user receives five questions total, with one question pulled from each of five key topic areas: risk perception, risk avoidance behaviors, bystander willingness and behavior change readiness, attitudinal perceptions, and fact-based knowledge.
The same five questions presented in the pre-survey are repeated in the post-survey, creating a direct opportunity to measure reflection and potential mindset shift after the experience. Because each question is drawn from a larger bank, participants may receive a different combination of questions each time the simulator is used, helping create a broader picture of engagement over time.
Explore the accordion sections to see the types of questions included in each category and how the survey is built to support meaningful learning, evaluation, and impact measurement.
Risk Perception
- How risky do you believe it is to drive while using a phone?
- Very Risky, Somewhat Risky, Not Risky
- How likely do you think it is that driving distracted will result in a crash?
- Very Likely, Somewhat Likely, Not Likely
- How risky do you believe it is to eat, groom, or adjust music while driving?
- Very Risky, Somewhat Risky, Not Risky
- How safe do you believe it is to glance at a phone notification while driving?
- Very Safe, Somewhat Safe, Not Safe
- Do you think multitasking while driving is dangerous?
- Yes, Sometimes, No
- Passengers can be a distraction
- Agree, Disagree
Bystander Willingness, Behavior Change Readiness
- How likely are you to speak up if your driver is being unsafe?
- Very Likely, Somewhat Likely, Not Likely
- Speaking up could help save a life.
- Agree, Disagree
- Even a 2-second distraction can significantly increase crash risk.
- Agree, Disagree
- How likely are you to encourage friends or family not to use their phone while driving?
- Very Likely, Somewhat Likely, Not Likely
- How likely are you to drive distracted?
- Very Likely, Somewhat Likely, Not Likely
- How important is the role of the passenger in arriving to your destination safely?
- Important, Somewhat Important, Not Important
Risk Avoidance
- How likely are you to put your phone out of reach while driving?
- Very Likely, Somewhat Likely, Not Likely
- How likely are you to wait to respond to texts or notifications until after you finish driving?
- Very Likely, Somewhat Likely, Not Likely
- How likely are you to silence or store your phone out of reach before driving?
- Very Likely, Somewhat Likely, Not Likely
- How likely are you to respond to texts or calls while stopped at a red light?
- Very Likely, Somewhat Likely, Not Likely
- If you need to use your phone while driving, how likely are you to pull over to do so safely?
- Very Likely, Somewhat Likely, Not Likely
Fact Based
- What is the recommended amount of time your eyes should remain on the road while driving?
- 70%, 80%, 90%, 100%
- If you’re driving at 55 mph, how many football fields’ worth of distance can you cover in the time it takes to glance at a text message (approximately 5 seconds)?
- Half a football field, one football field, two football fields, three football fields
- After using a mobile device, how long can a driver experience the “hangover effect” – a lasting mental distraction- even if they are stopped at a red light, stop sign, or while parked?
- Almost instantly, 3 to 5 seconds, 10 to 15 seconds, More than 25 seconds
- How many people, on average, are killed each day in the U.S. due to distracted driving?
- 3, 5, 9, 12
- True or False: Hands-free devices eliminate the risks of distracted driving.
- True/False
Attitudinal Perceptions
- How acceptable is it to participate in a video call while driving?
- Acceptable, Somewhat Acceptable, Not Acceptable
- How acceptable it is for a driver to glance at a notification while at a red light?
- Acceptable, Somewhat Acceptable, Not Acceptable
- Do you believe distracted driving is something you need to work on?
- Yes/No
- How seriously do you think most people take distracted driving as a public safety issue?
- Very Serious, Somewhat Serious, Not Serious
- Do you believe distracted driving is preventable?
Yes/No
Built for Those Driving Change in Road Safety and Risk Prevention
Education & Training
- Driver Education Instructors
- Schools & School Districts
- Health & Life Skills Educators
- Youth & After-School Programs
- Workforce Development Programs
Community & Outreach
- Injury Prevention Specialists
- Outreach Coordinators
- Safety Coalitions
- Nonprofits & Community Organizations
- Concerned Citizens
Corporate & Fleet
- Fleet Managers
- Corporate Safety Leaders
- Employee Safety Programs
- Risk Management Teams
- Insurance Professionals
Government & Public Safety
- Law Enforcement
- First Responders
- Public Health Professionals
- Transportation Agencies
- Grant Funders & Evaluators
Why the Just Drive Simulator?
Distracted driving is a growing epidemic, claiming thousands of lives each year and shattering countless families and communities. Whether it’s texting behind the wheel, adjusting the radio, or simply daydreaming, the consequences can be devastating. We believe education and awareness are powerful tools in preventing these tragedies; and it’s our collective responsibility to confront the dangers of distracted driving, ensuring safer roads and brighter futures.
It’s time to pay attention—for ourselves, for our loved ones, and for all those who never made it home.
The Distracted Driving Problem
IN THE US
Fatalities
More than 3,000 people are killed every year in crashes involving distracted drivers in the United States. NHTSA
Experts acknowledge that the true number of fatalities is likely considerably higher due to significant underreporting in crash data.
*the most recent year for which cost data is available
IN THE US
Per Day
IN THE US
%
Increase
Drivers who use their phones behind the wheel are 240% more likely to crash. CMT
Even modest reductions in distracted driving can have a significant safety impact.
2025 Distracted Driving Research Report Cambridge Mobile Telematics
Access your Just Drive Simulator Resources
Just Drive
Curriculum
Our Just Drive Curriculum Guide provides ready-to-use lesson plans and activities that help educators reinforce distracted driving prevention and inspire safer choices behind the wheel.
Supportive Resource Guides
Access setup instructions, user guides, demo videos, FAQs, and other resources designed to help you successfully launch, operate, and manage your Just Drive Simulator program with confidence.
Frequently Asked Questions
What’s Included?
Each Just Drive Simulator purchase includes:
- A pre-configured Meta Quest 3 VR headset
- The Just Drive Simulator Application and Data Dashboard for 3 years from date of purchase.
- Installation and technical support with VR Expert for 1 year.
Is this a software-only tool we need to download?
No. The Just Drive Application is pre-installed and managed remotely. You do not need to download or install anything. Just turn on the headset and begin.
Is training or support included?
Yes. Each package includes a digital facilitator guide, onboarding documentation, and implementation tips to help you make the most of your simulator.
Does the simulator need Wi-Fi to run?
The Just Drive Simulator does not require Wi-Fi to run the pre-loaded crash scenarios. However, we recommend connecting to Wi-Fi to ensure access to the latest software updates, new scenario releases, pre/post survey questions, and Data Dashboard. Staying connected helps keep your simulator running at its best.
Do you offer technical support?
Our partners at VR Expert will serve as your support guide if you need help troubleshooting any issues you run into with your Meta Quest 3 device.
They are available from 9:00 AM to 5:00 PM EST. Feel free to call them at any time during this window at: (862) 445-1139.
Alternatively, you may email them at:
[email protected] with any questions at any time. Please keep in mind they will respond during the set window above.
Are there any subscriptions or fees we need to plan for?
The Just Drive Simulator Application is available for 3 years from the date of purchase, and all licensing, content access, and remote device management are fully covered during that period. After 3 years, renewal options will be made available if you wish to continue using the simulator with full support.
What happens when the license expires?
You’ll retain the headset, and our provisioning partner, VR Expert, will provide renewal options when your license period ends. The simulator may require reactivation or license extension at that time.
Is the simulator content appropriate for all ages?
The scenarios are designed for high school and older audiences due to the emotional nature of the crash content. We recommend facilitators preview the experience before sharing with middle school or younger groups.
Can we customize the experience with our logo or messaging?
Custom branding options, such as including your organization’s logo within the experience or on printed materials, may be available depending on your package level or for an additional fee. Please contact us to discuss available customization options.
Can I purchase software only if I already have a Meta Quest headset?
At this time, all packages are bundled with hardware to ensure compatibility, proper setup, and support. Please email us if you’re interested in future software-only options.
Will the simulator be updated with new scenarios or content?
Yes. We’re continuously working to expand the Just Drive Simulator. New content updates may be made available during your license period. Please connect to Wi-Fi to access any new content scenarios and experience updates.
Access Resources
We’re Here to Help
Questions, custom requests, or ready to explore what’s possible?
Whether you’re looking to schedule a demo, explore sponsorship opportunities, or need support with a unique purchasing request such as a purchase order or alternative payment method, our team is here to help. We’re happy to walk you through options, answer questions, and make the process as seamless as possible.
Just Drive Founding Sponsors
This initiative would not be possible without the support of our Just Drive Founding Sponsors:
Pilot Program Schools
The Kiefer Foundation is proud to be partnering with the following schools to pilot the launch of the Just Drive Simulator:
Detroit Catholic
Central High School
Unionville-Sebewaing
Area School District
Detroit Cristo Rey
High School
Notre Dame
Preparatory School
Software Development Team
