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Launch of Just Drive campaign

Launch of Just Drive campaign

by GTU Dev | Jan 21, 2024

501C3 Obtained

501C3 Obtained

by GTU Dev | Jan 21, 2024

Mitchel Kiefer Memorial Highway Sign installed

Mitchel Kiefer Memorial Highway Sign installed

by GTU Dev | Jan 18, 2024

Phase 2 Cable Barrier Installed

Phase 2 Cable Barrier Installed

by GTU Dev | Jan 18, 2024

USA Hockey ice rink naming

USA Hockey ice rink naming

by GTU Dev | Jan 18, 2024

«123»

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Safety doesn’t stop at the office door.

Distracted driving is a workplace safety issue — because employees don’t leave risk behind when they clock out. By connecting road safety to workplace culture, we can protect people where it matters most: on the drive home.

Choosing to drive distraction-free saves lives.

#KieferFoundation #JustDrive #WorkplaceSafety #RoadSafety

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Open post by kieferfoundation with ID 18117891142609376
Safety doesn’t stop at the office door. Distracted driving is a workplace safety issue — because employees don’t leave risk behind when they clock out. By connecting road safety to workplace culture, we can protect people where it matters most: on the drive home. Choosing to drive distraction-free saves lives. #KieferFoundation #JustDrive #WorkplaceSafety #RoadSafety

On a roller coaster, you hold on and go where the track takes you. While driving, you’re the track. You’re the decisions. Keep your hands steady, your eyes up, and your mind focused — for Mitchel and for everyone sharing the road.

#KieferFoundation #JustDrive #SafeDrivingTips #SafeDriving #DistractedDriving

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Open post by kieferfoundation with ID 18388297927197212
On a roller coaster, you hold on and go where the track takes you. While driving, you’re the track. You’re the decisions. Keep your hands steady, your eyes up, and your mind focused — for Mitchel and for everyone sharing the road. #KieferFoundation #JustDrive #SafeDrivingTips #SafeDriving #DistractedDriving

Mitchel Kiefer’s legacy lives on through action.

By addressing distracted driving head-on and calling it out for what it is, we work toward safer roads and fewer families experiencing the same loss.

#KieferFoundation #JustDrive #SafeDrivingTips #SafeDriving

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Open post by kieferfoundation with ID 17978782730808717
Mitchel Kiefer’s legacy lives on through action. By addressing distracted driving head-on and calling it out for what it is, we work toward safer roads and fewer families experiencing the same loss. #KieferFoundation #JustDrive #SafeDrivingTips #SafeDriving

We’re grateful for the opportunity to sit down with Administrator Jonathan Morrison and the team at NHTSA to discuss the urgent need for meaningful change around distracted driving.

Our Chairman, Steve Kiefer, alongside our close ally Jennifer Smith of StopDistractions.org, met with NHTSA leadership to talk about modernizing outdated approaches, prioritizing distraction as a critical safety issue, and working together to reduce crashes and save lives.

Thank you, Administrator Morrison, for your leadership, your willingness to listen, and your commitment to collaboration as we push for real progress nationwide.

We’re also thankful for our supporters who make this important work possible. Together, we can change how distraction is addressed in the U.S. and help keep more families safe.

#JustDrive

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Open post by kieferfoundation with ID 18070086116170929
We’re grateful for the opportunity to sit down with Administrator Jonathan Morrison and the team at NHTSA to discuss the urgent need for meaningful change around distracted driving. Our Chairman, Steve Kiefer, alongside our close ally Jennifer Smith of StopDistractions.org, met with NHTSA leadership to talk about modernizing outdated approaches, prioritizing distraction as a critical safety issue, and working together to reduce crashes and save lives. Thank you, Administrator Morrison, for your leadership, your willingness to listen, and your commitment to collaboration as we push for real progress nationwide. We’re also thankful for our supporters who make this important work possible. Together, we can change how distraction is addressed in the U.S. and help keep more families safe. #JustDrive

💙 In Loving Memory of Lanie Kruszewski 💙

Lanie Kruszewski was just 24 years old when her life was taken by a distracted driver.

On July 29, 2012, Lanie was riding her bike home from work in Richmond. She was visible, well-lit, and doing everything right. But the driver who struck her never saw her, because he was looking at his phone instead of the road. He was texting.

Lanie was known for her contagious smile, her boundless energy, and her deep kindness. She had a gift for making people feel seen and cared for, whether that meant comforting classmates, surprising loved ones with thoughtful gestures, or opening her heart to those who needed it most. She was an athlete, a talented cook, and a coach who had recently discovered her passion for teaching and mentoring young people.

Her life ended because someone couldn’t wait to send a text.

📵 Lanie’s story is a powerful reminder: no message, notification, or call is worth a life. If you’re driving, put the phone away. Keep it out of reach. Whatever it is, it can wait.

We honor Lanie’s memory by choosing to drive with intention, attention, and care, for ourselves and for everyone sharing the road.

💙 Drive focused. Drive present. Just drive.

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Open post by kieferfoundation with ID 17861506398587740
💙 In Loving Memory of Lanie Kruszewski 💙 Lanie Kruszewski was just 24 years old when her life was taken by a distracted driver. On July 29, 2012, Lanie was riding her bike home from work in Richmond. She was visible, well-lit, and doing everything right. But the driver who struck her never saw her, because he was looking at his phone instead of the road. He was texting. Lanie was known for her contagious smile, her boundless energy, and her deep kindness. She had a gift for making people feel seen and cared for, whether that meant comforting classmates, surprising loved ones with thoughtful gestures, or opening her heart to those who needed it most. She was an athlete, a talented cook, and a coach who had recently discovered her passion for teaching and mentoring young people. Her life ended because someone couldn’t wait to send a text. 📵 Lanie’s story is a powerful reminder: no message, notification, or call is worth a life. If you’re driving, put the phone away. Keep it out of reach. Whatever it is, it can wait. We honor Lanie’s memory by choosing to drive with intention, attention, and care, for ourselves and for everyone sharing the road. 💙 Drive focused. Drive present. Just drive.

Being a good passenger doesn’t always mean talking more. Sometimes, the safest thing you can do is give the driver space to focus.

Passengers have the responsibility to help create a safe ride. That can mean pausing a conversation, lowering the volume, or noticing when a driver needs fewer distractions.

Be intentional on your next ride. Ask yourself: Am I helping the driver stay focused?

🗣️ Speak up. Stay aware. Save lives.

Explore resources and ways to get involved at the link in our bio! 💬🚗

#KieferFoundation #NPSW #PassengerSpeakUp #JustDrive

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Open post by kieferfoundation with ID 18076464524594368
Being a good passenger doesn’t always mean talking more. Sometimes, the safest thing you can do is give the driver space to focus. Passengers have the responsibility to help create a safe ride. That can mean pausing a conversation, lowering the volume, or noticing when a driver needs fewer distractions. Be intentional on your next ride. Ask yourself: Am I helping the driver stay focused? 🗣️ Speak up. Stay aware. Save lives. Explore resources and ways to get involved at the link in our bio! 💬🚗 #KieferFoundation #NPSW #PassengerSpeakUp #JustDrive
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