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Not Just Phones: The Surprising Ways We’re Distracted Behind the Wheel

Not Just Phones: The Surprising Ways We’re Distracted Behind the Wheel

May 28, 2025

When we think of distracted driving, the first image that comes to mind is probably someone texting on their phone. And while cell phones are a major source of distraction on the road, they’re just one part of a much bigger problem. The truth is, distractions come in...

One Second, One Choice: Real Stories Behind Distracted Driving Tragedies

One Second, One Choice: Real Stories Behind Distracted Driving Tragedies

May 27, 2025

It only takes a second. One glance at a phone. One quick reply to a text. One decision that changes everything. At The Kiefer Foundation, we understand the devastating impact of distracted driving because we've experienced it firsthand. Behind every statistic is a...

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❤️ In Honor and Remembrance of Lieutenant Bradford Clark ❤️

Lieutenant Bradford “Brad” Clark was 43 years old when he was killed in the line of duty while protecting others.

On October 11, 2018, during Tropical Storm Michael, Lt. Clark and his crew were responding to an emergency on Interstate 295 in Virginia. A tractor-trailer, traveling too fast for the severe weather and failing to follow Move Over and Slow Down laws, lost control and struck the fire truck where Brad was working.

Driving always demands a driver’s full attention. Distraction is not rare or occasional, it happens every day. And when attention drifts, even briefly, the consequences can be permanent.

Brad was a devoted firefighter, mentor, and family man, known as a “fireman’s fireman.” He lived and breathed service, leadership, and responsibility. He spent his career training and mentoring others, believing that every firefighter deserved to go home safely at the end of their shift. Promoted to lieutenant in 2015, Brad led with humility, courage, and deep care for his crew.

In his final moments, Brad issued a warning to his fellow firefighters, saving their lives at the cost of his own.

🚨 Emergency scenes don’t become dangerous because they are chaotic. They are dangerous because drivers fail to slow down, move over, or give the road their full attention.

💙 Just drive. Stay focused. Move over. Slow down. The safety of first responders, and everyone on the road, depends on it.

We honor Lt. Brad Clark by choosing attention, awareness, and care every time we get behind the wheel.

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❤️ In Honor and Remembrance of Lieutenant Bradford Clark ❤️

Lieutenant Bradford “Brad” Clark was 43 years old when he was killed in the line of duty while protecting others.

On October 11, 2018, during Tropical Storm Michael, Lt. Clark and his crew were responding to an emergency on Interstate 295 in Virginia. A tractor-trailer, traveling too fast for the severe weather and failing to follow Move Over and Slow Down laws, lost control and struck the fire truck where Brad was working.

Driving always demands a driver’s full attention. Distraction is not rare or occasional, it happens every day. And when attention drifts, even briefly, the consequences can be permanent.

Brad was a devoted firefighter, mentor, and family man, known as a “fireman’s fireman.” He lived and breathed service, leadership, and responsibility. He spent his career training and mentoring others, believing that every firefighter deserved to go home safely at the end of their shift. Promoted to lieutenant in 2015, Brad led with humility, courage, and deep care for his crew.

In his final moments, Brad issued a warning to his fellow firefighters, saving their lives at the cost of his own.

🚨 Emergency scenes don’t become dangerous because they are chaotic. They are dangerous because drivers fail to slow down, move over, or give the road their full attention.

💙 Just drive. Stay focused. Move over. Slow down. The safety of first responders, and everyone on the road, depends on it.

We honor Lt. Brad Clark by choosing attention, awareness, and care every time we get behind the wheel.

You’re not driving alone — even on quiet roads. Every decision behind the wheel affects someone else’s family, too. Drive focused and drive with care.

#KieferFoundation #JustDrive #RoadSafety

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Open post by kieferfoundation with ID 18155730865438809
You’re not driving alone — even on quiet roads. Every decision behind the wheel affects someone else’s family, too. Drive focused and drive with care. 

#KieferFoundation #JustDrive #RoadSafety

Better data leads to better decisions — and safer roads. We’re committed to closing the data gap around distracted driving and turning insight into impact.

#KieferFoundation #JustDrive #SafeDrivingTips #SafeDriving

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Open post by kieferfoundation with ID 17865722832486717
Better data leads to better decisions — and safer roads. We’re committed to closing the data gap around distracted driving and turning insight into impact.

#KieferFoundation #JustDrive #SafeDrivingTips #SafeDriving

The Big Game is about bringing about friends together, sharing laughs, snacks, and memories — just like Mitchel was in this photo from his 8th birthday. If he were here today, he’d be right in the middle of it, and reminding everyone to make safe driving choices getting there and getting home. If you’re hosting or heading to a party today, make the plan now: designate a driver, call a ride, or offer a couch.

#KieferFoundation #JustDrive #SafeDrivingTips #SafeDriving

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Open post by kieferfoundation with ID 18127935982468540
The Big Game is about bringing about friends together, sharing laughs, snacks, and memories — just like Mitchel was in this photo from his 8th birthday. If he were here today, he’d be right in the middle of it, and reminding everyone to make safe driving choices getting there and getting home. If you’re hosting or heading to a party today, make the plan now: designate a driver, call a ride, or offer a couch.

#KieferFoundation #JustDrive #SafeDrivingTips #SafeDriving

Safety doesn’t stop at the office door.

Distracted driving is a workplace safety issue — because employees don’t leave risk behind when they clock out. By connecting road safety to workplace culture, we can protect people where it matters most: on the drive home.

Choosing to drive distraction-free saves lives.

#KieferFoundation #JustDrive #WorkplaceSafety #RoadSafety

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Open post by kieferfoundation with ID 18117891142609376
Safety doesn’t stop at the office door.

Distracted driving is a workplace safety issue — because employees don’t leave risk behind when they clock out. By connecting road safety to workplace culture, we can protect people where it matters most: on the drive home.

Choosing to drive distraction-free saves lives.

#KieferFoundation #JustDrive #WorkplaceSafety #RoadSafety

On a roller coaster, you hold on and go where the track takes you. While driving, you’re the track. You’re the decisions. Keep your hands steady, your eyes up, and your mind focused — for Mitchel and for everyone sharing the road.

#KieferFoundation #JustDrive #SafeDrivingTips #SafeDriving #DistractedDriving

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Open post by kieferfoundation with ID 18388297927197212
On a roller coaster, you hold on and go where the track takes you. While driving, you’re the track. You’re the decisions. Keep your hands steady, your eyes up, and your mind focused — for Mitchel and for everyone sharing the road.

#KieferFoundation #JustDrive #SafeDrivingTips #SafeDriving #DistractedDriving
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