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News

Florida’s proposed ‘no touch’ law aims to curb distracted driving

Florida’s proposed ‘no touch’ law aims to curb distracted driving

Michigan’s SAFER by 2030 initiative aims to cut traffic fatalities by 30%

Michigan’s SAFER by 2030 initiative aims to cut traffic fatalities by 30%

Emagine Entertainment, Michigan Auto Law, And The Kiefer Foundation Join Forces To Fight Against Distracted Driving

Emagine Entertainment, Michigan Auto Law, And The Kiefer Foundation Join Forces To Fight Against Distracted Driving

How Michigan leaders are trying to lower roadway deaths 30% by 2030

How Michigan leaders are trying to lower roadway deaths 30% by 2030

Driving Change: The Kiefer Foundation’s Mission to End Distracted Driving

Driving Change: The Kiefer Foundation’s Mission to End Distracted Driving

Safer By 2030: The Kiefer Foundation’s Vision of Safer Roads

Safer By 2030: The Kiefer Foundation’s Vision of Safer Roads

Kiefer Foundation works to end distracted driving

Kiefer Foundation works to end distracted driving

Excerpt Content

Family’s Tragic Loss Becomes Mission to End Distracted Driving

Family’s Tragic Loss Becomes Mission to End Distracted Driving

Excerpt Content

Father honoring son by working to get phone-free driving law passed

Father honoring son by working to get phone-free driving law passed

Excerpt Content

12»

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When news breaks about a crash like the one involving Tiger Woods, it’s easy to focus on the headline.

But here’s what matters:

⚠️ Distracted driving is a form of impairment.
And it’s costing lives every single day.

• 📱 A glance at a phone
• 🎵 A moment adjusting the radio
• ⏱️ A split second where attention leaves the road

That’s all it takes.

These are not “accidents.” These are preventable crashes.

Tiger is lucky. Many families, including ours, know what it means when someone isn’t.

👉 Read more at the link in our bio.

💭 Let this be a reminder. No message, no notification, no distraction is worth a life.

Just Drive.

#JustDrive #EndDistractedDriving #DriveSafe

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Open post by kieferfoundation with ID 18019346762718170
When news breaks about a crash like the one involving Tiger Woods, it’s easy to focus on the headline.

But here’s what matters:

⚠️ Distracted driving is a form of impairment.
And it’s costing lives every single day.

• 📱 A glance at a phone
• 🎵 A moment adjusting the radio
• ⏱️ A split second where attention leaves the road

That’s all it takes.

These are not “accidents.” These are preventable crashes.

Tiger is lucky. Many families, including ours, know what it means when someone isn’t.

👉 Read more at the link in our bio. 

💭 Let this be a reminder. No message, no notification, no distraction is worth a life.

Just Drive.

#JustDrive #EndDistractedDriving #DriveSafe

April is National Distracted Driving Awareness Month, and we`re kicking it off with a message from our founder, Steve Kiefer. Distracted driving is 100% preventable — and it starts with awareness. Watch, share, and help us spread the word this month. 💙

#KieferFoundation #DistractedDrivingAwarenessMonth #JustDrive #EndDistractedDriving

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Open post by kieferfoundation with ID 17864237649613253
April is National Distracted Driving Awareness Month, and we're kicking it off with a message from our founder, Steve Kiefer. Distracted driving is 100% preventable — and it starts with awareness. Watch, share, and help us spread the word this month. 💙

#KieferFoundation #DistractedDrivingAwarenessMonth #JustDrive #EndDistractedDriving

On March 27, we gathered at USA Hockey Arena to honor Mitchel on his birthday in a way that reflects his legacy… bringing awareness to the dangers of distracted driving and encouraging safer choices behind the wheel.

With support from the Detroit Police Explorers, fans had the opportunity to experience the Just Drive Simulator and see firsthand how distractions impact driving. It was incredible to see so many people engage, learn, and take that message with them.

A special moment of the night included Mitchel’s brother, Blake, and his fiancée, Erica, taking part in the ceremonial puck drop in Mitchel`s honor 💙

Together, we continue to turn remembrance into action.

In honor of Mitchel, we remind you… put your phone down, buckle up, stay focused, and just drive.

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Open post by kieferfoundation with ID 17928754791250666
On March 27, we gathered at USA Hockey Arena to honor Mitchel on his birthday in a way that reflects his legacy… bringing awareness to the dangers of distracted driving and encouraging safer choices behind the wheel.

With support from the Detroit Police Explorers, fans had the opportunity to experience the Just Drive Simulator and see firsthand how distractions impact driving. It was incredible to see so many people engage, learn, and take that message with them.

A special moment of the night included Mitchel’s brother, Blake, and his fiancée, Erica, taking part in the ceremonial puck drop in Mitchel's honor 💙

Together, we continue to turn remembrance into action.

In honor of Mitchel, we remind you… put your phone down, buckle up, stay focused, and just drive.

Leaders: A policy in a handbook isn’t a safety culture.

Safety sticks when it’s seen and celebrated. Keep reminders visible in shared spaces, talk about it in meetings, and recognize safe driving habits.

Build the culture that keeps your people safe, on and off the clock.

#JustDrive #SafeDriving #WorkplaceSafety #EndDistractedDriving

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Open post by kieferfoundation with ID 17922016311274125
Leaders: A policy in a handbook isn’t a safety culture.

Safety sticks when it’s seen and celebrated. Keep reminders visible in shared spaces, talk about it in meetings, and recognize safe driving habits.

Build the culture that keeps your people safe, on and off the clock.

#JustDrive #SafeDriving #WorkplaceSafety #EndDistractedDriving

⛳ Join us for the 9th Annual Swing for Safe Driving Golf Outing, Presented by Cambridge Mobile Telematics

📅 Monday, May 11, 2026
📍 Oakland Hills Country Club

Spend the day on one of America’s most historic golf courses while supporting The Kiefer Foundation’s mission to end distracted driving and save lives.

The day will include:
✔ Championship golf at Oakland Hills Country Club
✔ Networking with leaders across the mobility, safety, and automotive industries
✔ A live auction featuring exclusive experiences and specialty items
✔ The opportunity to make a real impact on road safety

⛳ Foursomes and sponsorship opportunities are still available.

Register your team today at the link in our bio!

#SwingForSafeDriving #KieferFoundation #JustDrive

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Open post by kieferfoundation with ID 18062730248359781
⛳ Join us for the 9th Annual Swing for Safe Driving Golf Outing, Presented by Cambridge Mobile Telematics

📅 Monday, May 11, 2026
📍 Oakland Hills Country Club

Spend the day on one of America’s most historic golf courses while supporting The Kiefer Foundation’s mission to end distracted driving and save lives.

The day will include:
✔ Championship golf at Oakland Hills Country Club
✔ Networking with leaders across the mobility, safety, and automotive industries
✔ A live auction featuring exclusive experiences and specialty items
✔ The opportunity to make a real impact on road safety

⛳ Foursomes and sponsorship opportunities are still available.

Register your team today at the link in our bio!

#SwingForSafeDriving #KieferFoundation #JustDrive

Today is my brother Mitchel’s birthday.

So many people know his name because of the tragedy of how his story ended. But to me, that was never the story. He was one of the best parts of my life, and so much more than what happened to him on September 19th, 2016.

When I think about Mitchel, I think about the moments that made him who he was - the way he showed up for people, the energy he brought into a room, the way he made life feel exciting just by being in it. I think about the memories that are so ordinary, but mean everything to me now.

As I’ve gotten older, I’ve realized how much of him I carry with me. In the way I think, the way I care about people, the way I move through the world - there are pieces of him everywhere in our family. His impact lives on in all of us who knew and loved him.

Today, I’m remembering my brother as the person who made my life better just by being in it. And I’ll keep carrying him with me in everything I do.

-Lexie Kiefer
Mitchel’s Sister

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Open post by kieferfoundation with ID 18086816282264114
Today is my brother Mitchel’s birthday. 

So many people know his name because of the tragedy of how his story ended. But to me, that was never the story. He was one of the best parts of my life, and so much more than what happened to him on September 19th, 2016.

When I think about Mitchel, I think about the moments that made him who he was - the way he showed up for people, the energy he brought into a room, the way he made life feel exciting just by being in it. I think about the memories that are so ordinary, but mean everything to me now.

As I’ve gotten older, I’ve realized how much of him I carry with me. In the way I think, the way I care about people, the way I move through the world - there are pieces of him everywhere in our family. His impact lives on in all of us who knew and loved him.

Today, I’m remembering my brother as the person who made my life better just by being in it. And I’ll keep carrying him with me in everything I do.

-Lexie Kiefer
Mitchel’s Sister
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