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News

How Michigan leaders are trying to lower roadway deaths 30% by 2030

How Michigan leaders are trying to lower roadway deaths 30% by 2030

Driving Change: The Kiefer Foundation’s Mission to End Distracted Driving

Driving Change: The Kiefer Foundation’s Mission to End Distracted Driving

Safer By 2030: The Kiefer Foundation’s Vision of Safer Roads

Safer By 2030: The Kiefer Foundation’s Vision of Safer Roads

Kiefer Foundation works to end distracted driving

Kiefer Foundation works to end distracted driving

Excerpt Content

Family’s Tragic Loss Becomes Mission to End Distracted Driving

Family’s Tragic Loss Becomes Mission to End Distracted Driving

Excerpt Content

Father honoring son by working to get phone-free driving law passed

Father honoring son by working to get phone-free driving law passed

Excerpt Content

Michigan pilot program simulator teaches students about dangers of distracted driving

Michigan pilot program simulator teaches students about dangers of distracted driving

Excerpt Content

Whitmer signs legislation to curb distracted driving in Michigan

Whitmer signs legislation to curb distracted driving in Michigan

Excerpt Content

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Every drive is a moment to choose care.

Care for yourself. Care for your passengers. Care for the people you’ll never meet but share the road with every day. Safe driving starts with awareness.

#KieferFoundation #JustDrive #RoadSafety #DistractedDriving

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Every drive is a moment to choose care.

Care for yourself. Care for your passengers. Care for the people you’ll never meet but share the road with every day. Safe driving starts with awareness.

#KieferFoundation #JustDrive #RoadSafety #DistractedDriving

One of the easiest safety upgrades you can make today: enable Do Not Disturb While Driving. It automatically limits distractions so you can keep your mind focused behind the wheel. Watch the video to set it up in seconds. We challenge you to take a break from scrolling to do this now!

Visit ​the NDDC website in our bio for additional free distracted driving education and resources.

#KieferFoundation #JustDrive #DNDWhileDriving #SafeDriving

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Open post by kieferfoundation with ID 18409396561135274
One of the easiest safety upgrades you can make today: enable Do Not Disturb While Driving. It automatically limits distractions so you can keep your mind focused behind the wheel. Watch the video to set it up in seconds. We challenge you to take a break from scrolling to do this now!

Visit ​the NDDC website in our bio for additional free distracted driving education and resources.

#KieferFoundation #JustDrive #DNDWhileDriving #SafeDriving

What a proud moment for our country and for the game of hockey. 🇺🇸🥇

We join fans across the nation in celebrating @usahockey on capturing Olympic gold. This victory represents years of dedication, teamwork, and heart.

At The Kiefer Foundation, this win carries special meaning. In 2017, the USA Hockey Arena was dedicated in honor of Mitchel Kiefer. The arena is home to the @dcc_hockey Shamrocks and the USA Hockey National Team Development Program, and it holds deep significance for our family and our mission.

It is where Mitchel and his teammates won a state championship. It is where we host our annual Play with Purpose game. It is where Michigan’s Hands-Free law was signed. And it is where many of today’s Olympic champions once trained, competed, and chased big dreams.

Each year, hundreds of thousands of visitors walk through those doors to experience elite hockey and to encounter a powerful reminder about the importance of distraction-free driving.

We are grateful to USA Hockey for its continued partnership and for helping us share a life-saving message with families across the country. This gold medal is a celebration of excellence on the ice and a reminder of the influence the hockey community can have far beyond it.

#JustDrive #USAHockey #TeamUSA

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What a proud moment for our country and for the game of hockey. 🇺🇸🥇

We join fans across the nation in celebrating @usahockey on capturing Olympic gold. This victory represents years of dedication, teamwork, and heart.

At The Kiefer Foundation, this win carries special meaning. In 2017, the USA Hockey Arena was dedicated in honor of Mitchel Kiefer. The arena is home to the @dcc_hockey Shamrocks and the USA Hockey National Team Development Program, and it holds deep significance for our family and our mission.

It is where Mitchel and his teammates won a state championship. It is where we host our annual Play with Purpose game. It is where Michigan’s Hands-Free law was signed. And it is where many of today’s Olympic champions once trained, competed, and chased big dreams.

Each year, hundreds of thousands of visitors walk through those doors to experience elite hockey and to encounter a powerful reminder about the importance of distraction-free driving.

We are grateful to USA Hockey for its continued partnership and for helping us share a life-saving message with families across the country. This gold medal is a celebration of excellence on the ice and a reminder of the influence the hockey community can have far beyond it.

#JustDrive #USAHockey #TeamUSA

Hands-free doesn’t mean distraction-free.

Even when your phone isn’t in your hand, your attention can still drift. Driving safely means keeping your mind focused on the road every single time you get behind the wheel.

#KieferFoundation #JustDrive #RoadSafety #HandsFreeDriving

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Open post by kieferfoundation with ID 18162009514419040
Hands-free doesn’t mean distraction-free.

Even when your phone isn’t in your hand, your attention can still drift. Driving safely means keeping your mind focused on the road every single time you get behind the wheel. 

#KieferFoundation #JustDrive #RoadSafety #HandsFreeDriving

They’re watching like it matters — because it does. Mitchel was always paying attention, taking it all in. Kids watch our actions more than our words, especially behind the wheel. Safe driving starts with us: keep your mind focused, put the phone away, and lead by example.

#KieferFoundation #JustDrive #SafeDrivingTips #SafeDriving #DistractedDriving

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They’re watching like it matters — because it does. Mitchel was always paying attention, taking it all in. Kids watch our actions more than our words, especially behind the wheel. Safe driving starts with us: keep your mind focused, put the phone away, and lead by example.

#KieferFoundation #JustDrive #SafeDrivingTips #SafeDriving #DistractedDriving

❤️ In Honor and Remembrance of Lieutenant Bradford Clark ❤️

Lieutenant Bradford “Brad” Clark was 43 years old when he was killed in the line of duty while protecting others.

On October 11, 2018, during Tropical Storm Michael, Lt. Clark and his crew were responding to an emergency on Interstate 295 in Virginia. A tractor-trailer, traveling too fast for the severe weather and failing to follow Move Over and Slow Down laws, lost control and struck the fire truck where Brad was working.

Driving always demands a driver’s full attention. Distraction is not rare or occasional, it happens every day. And when attention drifts, even briefly, the consequences can be permanent.

Brad was a devoted firefighter, mentor, and family man, known as a “fireman’s fireman.” He lived and breathed service, leadership, and responsibility. He spent his career training and mentoring others, believing that every firefighter deserved to go home safely at the end of their shift. Promoted to lieutenant in 2015, Brad led with humility, courage, and deep care for his crew.

In his final moments, Brad issued a warning to his fellow firefighters, saving their lives at the cost of his own.

🚨 Emergency scenes don’t become dangerous because they are chaotic. They are dangerous because drivers fail to slow down, move over, or give the road their full attention.

💙 Just drive. Stay focused. Move over. Slow down. The safety of first responders, and everyone on the road, depends on it.

We honor Lt. Brad Clark by choosing attention, awareness, and care every time we get behind the wheel.

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Open post by kieferfoundation with ID 18018410738814437
❤️ In Honor and Remembrance of Lieutenant Bradford Clark ❤️

Lieutenant Bradford “Brad” Clark was 43 years old when he was killed in the line of duty while protecting others.

On October 11, 2018, during Tropical Storm Michael, Lt. Clark and his crew were responding to an emergency on Interstate 295 in Virginia. A tractor-trailer, traveling too fast for the severe weather and failing to follow Move Over and Slow Down laws, lost control and struck the fire truck where Brad was working.

Driving always demands a driver’s full attention. Distraction is not rare or occasional, it happens every day. And when attention drifts, even briefly, the consequences can be permanent.

Brad was a devoted firefighter, mentor, and family man, known as a “fireman’s fireman.” He lived and breathed service, leadership, and responsibility. He spent his career training and mentoring others, believing that every firefighter deserved to go home safely at the end of their shift. Promoted to lieutenant in 2015, Brad led with humility, courage, and deep care for his crew.

In his final moments, Brad issued a warning to his fellow firefighters, saving their lives at the cost of his own.

🚨 Emergency scenes don’t become dangerous because they are chaotic. They are dangerous because drivers fail to slow down, move over, or give the road their full attention.

💙 Just drive. Stay focused. Move over. Slow down. The safety of first responders, and everyone on the road, depends on it.

We honor Lt. Brad Clark by choosing attention, awareness, and care every time we get behind the wheel.
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