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News

Driving Change: The Kiefer Foundation’s Mission to End Distracted Driving

Driving Change: The Kiefer Foundation’s Mission to End Distracted Driving

Safer By 2030: The Kiefer Foundation’s Vision of Safer Roads

Safer By 2030: The Kiefer Foundation’s Vision of Safer Roads

Kiefer Foundation works to end distracted driving

Kiefer Foundation works to end distracted driving

Excerpt Content

Family’s Tragic Loss Becomes Mission to End Distracted Driving

Family’s Tragic Loss Becomes Mission to End Distracted Driving

Excerpt Content

Father honoring son by working to get phone-free driving law passed

Father honoring son by working to get phone-free driving law passed

Excerpt Content

Michigan pilot program simulator teaches students about dangers of distracted driving

Michigan pilot program simulator teaches students about dangers of distracted driving

Excerpt Content

Whitmer signs legislation to curb distracted driving in Michigan

Whitmer signs legislation to curb distracted driving in Michigan

Excerpt Content

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Emagine Entertainment, Michigan Auto Law, and The Kiefer Foundation have joined forces in a powerful partnership to fight distracted driving with a new public service trailer that plays before every movie at eleven Emagine Theatres across Michigan!

#KieferFoundation #MIAutoLaw #EmagineTheatres

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Open post by kieferfoundation with ID 18065254982399990
Emagine Entertainment, Michigan Auto Law, and The Kiefer Foundation have joined forces in a powerful partnership to fight distracted driving with a new public service trailer that plays before every movie at eleven Emagine Theatres across Michigan! 

#KieferFoundation #MIAutoLaw #EmagineTheatres

Daylight Savings ends this weekend. It’ll get dark earlier, so stay alert and drive safe.

#KieferFoundation #JustDrive #DaylightSavings #DriveSafe

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Open post by kieferfoundation with ID 17885206806392151
Daylight Savings ends this weekend. It’ll get dark earlier, so stay alert and drive safe.

#KieferFoundation #JustDrive #DaylightSavings #DriveSafe

Happy Halloween! 🎃

If Mitchel were here today, he’d tell you: don’t clown around behind the wheel tonight. Stay alert for trick-or-treaters, plan a sober ride, and Just Drive.

#KieferFoundation #JustDrive #HalloweenSafety #Halloween

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Open post by kieferfoundation with ID 18393583516123116
Happy Halloween! 🎃 

If Mitchel were here today, he’d tell you: don’t clown around behind the wheel tonight. Stay alert for trick-or-treaters, plan a sober ride, and Just Drive.

#KieferFoundation #JustDrive #HalloweenSafety #Halloween

Tomorrow, Halloween safety starts with smart choices: Drive alert, keep an eye out for trick-or-treaters, and plan a sober ride if needed.

#KieferFoundation #JustDrive #HalloweenSafety #Halloween

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Open post by kieferfoundation with ID 18086838305501560
Tomorrow, Halloween safety starts with smart choices: Drive alert, keep an eye out for trick-or-treaters, and plan a sober ride if needed.

#KieferFoundation #JustDrive #HalloweenSafety #Halloween

Last week, The Kiefer Foundation had the honor of presenting at the Michigan Intelligent Transportation Society’s Annual Meeting, held at the @dac_detroit.

Our chairman, Steve Kiefer, shared Mitchel’s story and our mission with transportation leaders and innovators who are shaping the future of roadway safety in Michigan and beyond.

Through Mitchel’s story, Steve reminded attendees that behind every statistic is a life, a family, and a choice and that the work being done in the transportation and technology sectors plays a vital role in preventing distracted driving tragedies.

Participants also had the opportunity to experience the Just Drive Simulator firsthand, offering an immersive look at how quickly distractions can turn dangerous.

We’re grateful to ITS Michigan for the opportunity to share our story and demonstrate how awareness, policy, and technology can work together to make our roads safer for everyone.

#JustDrive #TheKieferFoundation #ITSMichigan

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Open post by kieferfoundation with ID 17848385601589602
Last week, The Kiefer Foundation had the honor of presenting at the Michigan Intelligent Transportation Society’s Annual Meeting, held at the @dac_detroit. 

Our chairman, Steve Kiefer, shared Mitchel’s story and our mission with transportation leaders and innovators who are shaping the future of roadway safety in Michigan and beyond.

Through Mitchel’s story, Steve reminded attendees that behind every statistic is a life, a family, and a choice and that the work being done in the transportation and technology sectors plays a vital role in preventing distracted driving tragedies.

Participants also had the opportunity to experience the Just Drive Simulator firsthand, offering an immersive look at how quickly distractions can turn dangerous.

We’re grateful to ITS Michigan for the opportunity to share our story and demonstrate how awareness, policy, and technology can work together to make our roads safer for everyone.

#JustDrive #TheKieferFoundation #ITSMichigan

Every day, precious lives are lost on our roads, and with each one, the world grows just a little quieter.

In February 2019, Mackenzie Jo Leeman was taken in a tragic crash. Kenzie was just 17, a high school senior, working as a Certified Nursing Assistant on the side, and full of dreams for the future.

On a snowy evening, while driving home from work, she lost control of her vehicle on an overpass. She then hit an ice ramp that caused her vehicle to go airborne over a concrete barrier and landed just off the roadway below. That crash took her life in an instant and changed everything for her family.

Kenzie’s story is not just a grief-stricken memory. It’s the foundation of a mission. Her mother, Alyson O’Hearn, turned her heartache into action. Through the nonprofit Safe Driving Matters, Alyson shares Kenzie’s story with teens, parents, and communities, reminding everyone that choices behind the wheel matter.

Whether it’s snow, distractions, or just the rush of life, the smallest decision can change a lifetime. Drive with purpose. Drive with care. Because every life is worth protecting.

For Kenzie, and for every loved one we hope to save: JustDrive

Learn more about Kenzie’s life, her legacy, and Safe Driving Matters at safedrivingmatters.org.

#KieferFoundation #JustDrive #SafeDrivingMatters #RoadSafety #InMemoryOf

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Open post by kieferfoundation with ID 18075537863166280
Every day, precious lives are lost on our roads, and with each one, the world grows just a little quieter.

In February 2019, Mackenzie Jo Leeman was taken in a tragic crash. Kenzie was just 17, a high school senior, working as a Certified Nursing Assistant on the side, and full of dreams for the future. 

On a snowy evening, while driving home from work, she lost control of her vehicle on an overpass. She then hit an ice ramp that caused her vehicle to go airborne over a concrete barrier and landed just off the roadway below. That crash took her life in an instant and changed everything for her family.

Kenzie’s story is not just a grief-stricken memory. It’s the foundation of a mission. Her mother, Alyson O’Hearn, turned her heartache into action. Through the nonprofit Safe Driving Matters, Alyson shares Kenzie’s story with teens, parents, and communities, reminding everyone that choices behind the wheel matter.

Whether it’s snow, distractions, or just the rush of life, the smallest decision can change a lifetime. Drive with purpose. Drive with care. Because every life is worth protecting.

For Kenzie, and for every loved one we hope to save: JustDrive

Learn more about Kenzie’s life, her legacy, and Safe Driving Matters at safedrivingmatters.org. 

#KieferFoundation #JustDrive #SafeDrivingMatters #RoadSafety #InMemoryOf
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